Lewis to Direct Marketing and Communications at BID-Needham

Date: January 31, 2008

BIDMC Contact: Jerry Berger
Phone: 617-667-7308
Email: jberger@bidmc.harvard.edu

Rose A. Lewis, a veteran print and broadcast journalist and the author of two children's books, including a New York Times best seller, has been named director of marketing and communications at Beth Israel Deaconess-Hospital-Needham (BID-Needham).

Lewis will manage all media relations and communications initiatives, including outreach for the hospital's $30 million expansion. She will also be charged with marketing for physicians at the hospital and the Affiliated Physicians Group.

Lewis, a Needham resident, was manager of media relations at Lahey Clinic Medical Center. She worked for almost 20 years as a television news producer and writer at WCVB-TV. She is also an accomplished still photographer.

"Rose Lewis brings a tremendous amount of experience dealing with the media, both with coverage of clinical programs and with crisis communications," said Jeffrey H. Liebman, President and CEO of BID-Needham. "She also has a strong track record in helping to increase a hospital's reputation and consumer awareness."

Lewis is the author of two children's books. The New York Times bestseller, I Love You Like Crazy Cakes (Little, Brown and Company, 2000) and Every Year On Your Birthday (Little, Brown and Company, 2007). Both are illustrated by award winning artist Jane Dyer. She received her master's in journalism from the Medill School of Journalism at Northwestern University and a BA in Psychology from the University of Rochester in Rochester, N.Y.